Event

Generating leads is only part of the growth equation. The real impact comes from how effectively you convert those opportunities into revenue.

In this Evoke Forward session, we’ll focus on one of the most important — and often overlooked — drivers of business growth: improving conversion.

Led by Douglas, drawing on more than 30 years of international business development and commercial leadership experience, this session will explore what it takes to consistently win more business in competitive and complex markets.

We’ll look at what’s changing in buyer behaviour, where opportunities are commonly lost, and how businesses can improve sales effectiveness through better qualification, clearer positioning, stronger relationship management, and more disciplined execution.

The session will combine:

• Market insight and current trends

• Practical frameworks and approaches

• Real-world examples of winning and converting business

The aim is simple: to help you generate more revenue from the opportunities you already have — by improving focus, increasing win rates, and strengthening the way your business converts interest into commercial results.