How Improving Your Employee Engagement Will Lead to Company Success

Work culture has evolved significantly in the past couple of years, and one of the biggest focuses is currently on employee engagement and satisfaction. Over time, more and more companies are realising that investing in their employees is a two-way street that benefits the organisation as a whole. So, how can you improve your employee engagement and how will it benefit the company?

What is Employee Engagement?

Employee engagement means more than just job satisfaction or happiness at work. It encompasses the emotional commitment employees have towards their organisation and its goals. Engaged employees are not just working for a paycheck, instead they are invested in their work and the success of their company. They are motivated to contribute their best effort, which translates into higher productivity, better customer service, and ultimately, enhanced company performance.

The Benefits of Improving Employee Engagement

  1. Increased Productivity
    One of the most direct benefits of improving employee engagement is increased productivity. Engaged employees are more focused, motivated, and enthusiastic about their work. They tend to go above and beyond their job descriptions, taking initiative and driving projects forward with greater efficiency. According to a Gallup study, highly engaged teams show 21% greater profitability. This is because engaged employees are more committed to their roles, leading to higher output and better quality of work.
  2. Enhanced Employee Retention
    High turnover rates can be detrimental to a company, both in terms of cost and disruption. Recruiting, hiring, and training new employees is a time-consuming and expensive process. Improving employee engagement can significantly reduce turnover rates. When employees feel valued and connected to their work, they are more likely to stay with the company. This stability allows the organisation to maintain continuity, retain valuable company insights and build a strong, cohesive team.
  3. Better Customer Service
    Engaged employees are more likely to provide exceptional customer service. Their positive attitude and commitment to the company’s goals reflect in their interactions with customers. When employees are engaged, they are more attentive, empathetic, and proactive in addressing customer needs. This results in higher customer satisfaction and loyalty, which are critical for long-term business success.
  4. Fostering Innovation
    Innovation is the lifeblood of any thriving company. Engaged employees are more likely to contribute innovative ideas and solutions. They feel a sense of ownership and responsibility towards the company's success, which drives them to think creatively and take calculated risks. Encouraging a culture of engagement can lead to a more dynamic and innovative workplace, where employees feel empowered to share their ideas and collaborate on new projects.
  5. Improved Company Culture
    A positive company culture is both a result and a driver of high employee engagement. When employees feel engaged, they contribute to a supportive, collaborative, and positive work environment. This, in turn, attracts top talent and creates a virtuous cycle where engaged employees foster a healthy company culture, and a strong culture further improves employee engagement.

Strategies to Improve Employee Engagement

Improving employee engagement requires a deliberate and strategic approach. Here are some effective strategies:

  • Create a Pleasant Work Environment
    A work environment that is aesthetically pleasing and caters to different types of people can significantly boost employee engagement. Remember, you want your coworkers to actually want to be at work. Ensure the workspace is clean, well-lit, and comfortable. Provide tools and spaces for relaxation, such as quiet zones, lounges, or outdoor areas, allowing employees to work at their own pace and space. Personalising workspaces and incorporating elements like plants, artwork, and ergonomic furniture can make the environment more inviting and conducive to productivity.
  • Provide Clear Communication and Expectations
    Clear and transparent communication is essential for improving employee engagement. Employees need to understand their roles, responsibilities, and how their work contributes to the company’s goals. Regular updates on company performance, changes, and future plans help employees feel connected and informed. Encourage open communication channels where employees feel comfortable sharing their ideas and feedback.
  • Offer Opportunities for Professional Growth
    Employees are more engaged when they see opportunities for growth and development within the company. Provide training programs, mentorship, and career advancement opportunities. Support your employees in acquiring new skills and achieving their professional goals. This not only enhances their capabilities but also shows that the company is invested in their future.
  • Recognise and Reward Achievements
    Recognition is a powerful motivator. Regularly acknowledge and reward employees for their hard work and contributions. This can be through formal awards, bonuses, or simple gestures like a thank-you note. Public recognition boosts morale and reinforces the behaviours and outcomes you want to see in your organisation. Also, small gestures that aren’t so small can really go a long way. This might look like treating your employees to breakfast, coffee, or snacks is a simple yet effective way to show that you care about their well-being. Regularly providing such perks helps employees feel valued and appreciated, and something to look forward to.
  • Organise Team Bonding Events
    Regular team bonding events are great for fostering genuine relationships among employees. These events provide opportunities for employees to get to know each other outside of the usual work setting, enhancing camaraderie and teamwork. Activities can range from casual gatherings, such as team lunches or after-work outings, to more structured events like team-building workshops, retreats, or sports activities. The goal is to create a fun and relaxed atmosphere where employees can connect and build stronger working relationships.
  • Empower Employees with Autonomy
    Giving employees a degree of autonomy in their work can significantly improve engagement. Trust your employees to make decisions and take ownership of their projects. This empowerment fosters a sense of responsibility and pride in their work, leading to higher engagement levels.
  • Solicit and Act on Feedback
    Regularly seek feedback from employees through surveys, meetings, and informal conversations. Most importantly, act on this feedback. When employees see that their opinions are valued and lead to tangible changes, they feel more engaged and connected to the company.

Measuring Employee Engagement

To effectively improve employee engagement, it’s important to measure it regularly. Use surveys, focus groups, and other tools to assess the engagement levels within your organisation. Pay attention to key indicators such as turnover rates, absenteeism, and productivity metrics. Analysing this data can help you identify areas for improvement and track the effectiveness of your engagement strategies.

Improving employee engagement is not just an HR initiative but a strategic business priority. Engaged employees drive productivity, innovation, and customer satisfaction, all of which are essential for long-term success. By implementing strategies to improve employee engagement, you invest in your company's most valuable asset—your people.

Contact us today to talk to us about how you can further improve your employee engagement.

Rob Boll
Founder & CEO