The Big Squeeze

Top 10 tips for Dealing with uncertainty in your business

In the constantly evolving business landscape, uncertainty is one of the few constants that SME business owners face. Whether it's the aftermath of the pandemic, economic downturn, or unexpected market shifts, navigating uncertainty can be a daunting task. However, it's not all doom and gloom. With the right mindset and strategies in place, business owners can effectively manage uncertainty and even turn it into an opportunity for growth.

In this insight, we'll outline the top 10 tips for dealing with uncertainty in your business. From embracing flexibility to building a strong team, these tips will help you navigate the unknown and come out stronger on the other side.


  1. Create a plan: Having a solid plan in place can help you navigate uncertainty by giving you a clear direction to follow. Create a plan that outlines your goals, strategies, and actions, and make sure to review and update it regularly.
  2. Stay flexible: Uncertainty can change rapidly, so it’s important to stay flexible and be prepared to adapt to new developments. Be open to new opportunities and be ready to pivot if necessary.
  3. Communicate effectively: Communicating effectively with your team, customers, and partners is essential when dealing with uncertainty. Keep everyone informed and encourage open and honest dialogue.
  4. Maintain a positive attitude: A positive attitude can help you stay calm and focused in the face of uncertainty. Surround yourself with supportive people and focus on the things you can control.
  5. Build a strong team: Having a strong team can help you navigate uncertainty by providing support and expertise. Invest in your team by providing training and development opportunities.
  6. Utilise technology: Technology can help you stay connected and informed, and can also provide new opportunities for growth. Consider implementing new tools and platforms to help you manage uncertainty.
  7. Manage your finances: Uncertainty can have a big impact on your finances, so it’s important to keep a close eye on your cash flow and budget. Create a financial plan and consider seeking advice from a finance director.
  8. Focus on customer needs: Your customers are the lifeblood of your business, so it’s essential to keep their needs and preferences in mind. Understand their pain points and create solutions that meet their needs.
  9. Embrace change: Uncertainty often comes with change, so it’s important to embrace it rather than resist it. Look for opportunities to learn and grow and be open to new ways of doing things.
  10. Stay informed: Stay informed about industry trends and developments by reading relevant publications, attending conferences and networking events, and following experts in your field.


In conclusion, uncertainty in business can be challenging, but it doesn't have to be overwhelming. By following these ten tips, you can navigate through uncertainty with confidence and come out stronger on the other side. Also remember, there is always help at hand and the opportunity to soundboard and seek guidance on your plans is invaluable. Our team of experienced Directors are always on hand to talk through any challenges or opportunities you are looking to embrace.

Rob Boll
Founder & CEO