The Big Squeeze

Building a compelling brand

In the latest of our Big Squeeze Podcast series, Rob Boll, founder of Evoke Management and CEO at International Leaders UK, is joined by Part-time Directors Sam Hunter and Dee Lobatto.

This week Rob, Sam and Dee explore branding and why SMEs must pay particular attention to all aspect of their branding as the build their business. As the team discuss, branding is not just logos and colours but a host of other considerations.

Get it right and expect to increase your brand loyalty and related margins. And who knows you might just be on the way to being the next unicorn.

Rob Boll
Founder & CEO
Sam Hunter
Portfolio Director